We found the most popular Wicked merch for every fan
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The Most Popular Wicked Merch You Can Buy Right Now
Published on Oct. 24, 2024
Unless you’ve been living in Munchkinland, there’s a good chance you’re aware that the first act of Wicked is flying into theatres this fall. On November 22, look to the Western sky—and your local box office—for tickets to the movie event of the season. Wicked stars Cynthia Erivo as Elphaba, Ariana Grande as Glinda and Jonathan Bailey as Fiyero.
While we’re patiently waiting (and listening to the Broadway cast recording on repeat), some of our favorite brands have teamed up with Universal Pictures to launch official Wicked merch. These collabs are extensive, ranging from toys and beauty products to shoes, clothing and accessories. Heck, there are even new Starbucks drinks!
We’ve rounded up our favorite collections, but act fast if you want to get in on the pink and green fun. Just like the movie musical, these picks are proving to be popular.
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Crocs x Wicked
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Vera Bradley x Wicked
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Target x Wicked
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Stanley x Wicked
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OPI x Wicked
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Aldo x Wicked
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Beekman 1802 x Wicked
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LEGO x Wicked
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Bombas x Wicked
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Walmart x Wicked
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Béis x Wicked
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Voluspa x Wicked
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r.e.m beauty x Wicked
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Conair x Wicked
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Wet Brush x Wicked
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BoxLunch x Wicked
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Crocs x Wicked
The most “Popular” product: Glinda Siren Clog
Admittedly, I didn’t have a Crocs x Wicked collab on my 2024 bingo card, yet here we are. This mini-yet-mightly collection features both Elphaba- and Glinda-inspired shoes and a pack of themed Jibbitz charms.
Vera Bradley x Wicked
The most “Popular” product: Large Original Duffel
Vera Bradley brings me right back to the early 2000s when quilted, colorful accessories were the ultimate status symbol. (And Wicked was the hardest ticket to get on Broadway!) Nostalgia unites with the Vera Bradley x Wicked collection featuring bags, pajamas, scarves, home goods and more in “Wickedly Beautiful” green or “She’s So Good” pink.
Target x Wicked
The most “Popular” product: Wicked: The Soundtrack
ICYMI: Target dropped the ultimate preview on Instagram of their Wicked collab, featuring none other than Cynthia Erivo (aka Elphaba). If you, too, are looking to belt out high notes in the record section, head to Target to shop for Wicked apparel, toys, beauty and so much more. Pay close attention to the Target-exclusive products.
Stanley x Wicked
The most “Popular” product: 40-ounce Quencher Tumbler
Both the 20- and 40-ounce Wicked Stanley tumblers sold out in minutes when they launched on October 13. While they’re still generally out of stock, some eagle-eyed readers have reported random restocks and spontaneous trips to their local Target paying off. All we know is that this is the most coveted cup of the season.
OPI x Wicked
The most “Popular” product: Nail Lacquer 12-piece Mini Pack
Sure, pink and green are the main Wicked colors, but this OPI collection goes a step further with hues like Yellow Brick Road, It’s the Shiz and Don’t Hide Your Magic. I love the mix of traditional polish and press-on nails.
Aldo x Wicked
The most “Popular” product: Sopopular Sneaker
Whether you’re gearing up for a cozy movie theater or going glam for a night out on Broadway, there’s something in the Aldo drop for every Wicked fan. Find heels, sneakers, purses, jewelry and accessories galore.
Beekman 1802 x Wicked
The most “Popular” product: Pink Goes Good with Green Moisture Body Mist
Hot on the heels of the Beekman 1802 Advent calendar comes another exclusive. The Wicked launch will help your skincare routine defy gravity, thanks to moisturizers, blemish patches, soaps, creams and more.
LEGO x Wicked
The most “Popular” product: Welcome to Emerald City
I already had to pull my husband away from the Wicked LEGO sets; they’re that eye-catching. Find playsets with Elphaba and Glinda, the dormitory, Emerald City and Shiz University. We’re expecting these to be some of the most popular Christmas toys in 2024.
Bombas x Wicked
The most “Popular” product: Lightweight Quarter Sock 4-Pack
Bombas is one of the Shark Tank products worth your money, and the Wicked socks are no exception. Find a crew of quarter, ankle or calf socks in the signature Wicked colorways.
Walmart x Wicked
The most “Popular” product: Men’s Graphic Tee
Make your next Walmart run a little more magical with these Wicked items. Scoop up apparel, fashion dolls, beauty products and an exclusive “Justice” girls’ clothing line—all at Walmart’s signature low prices.
Béis x Wicked
The most “Popular” product: The Wicked Backpack
Our travel experts have reviewed many Béis luggage options, from the commuter bag to the carry-on roller. Their new Wicked line is sure to stand out on the luggage carousel, thanks to the eye-popping green and pink hues. Sadly, most of the hard luggage is sold out. But we’re crossing our fingers for a restock.
Voluspa x Wicked
The most “Popular” product: Pink Goes Good with Green Candle Duo
Need a Christmas gift for the musical theater fan in your life? They’ll love this Wicked candle collection. Choose from Glinda’s “Perfectly Pink Yuzu” and Elphaba’s “Bewitching Banyan Forest” scents. Personally, I’ll be picking up both!
r.e.m beauty x Wicked
The most “Popular” product: Ozdust Eyeshadow Palette
Of course Ariana Grande’s beauty brand would get in on the fun! The r.e.m. beauty x Wicked line has sets, an eyeshadow palette, lip oil, glow drops, undereye masks and lip stain for completing your very own Glinda-inspired makeover.
Conair x Wicked
The most “Popular” product: Elphaba Hair Dryer with Diffuser
Stocking stuffers alert! Find everything from hair bows and headbands to heat tools and hair dryers with the Conair Wicked collab.
Wet Brush x Wicked
The most “Popular” product: Emerald City Kit
If you’re saving all your money for movie snacks, we don’t blame you. But for under $20, you can bring home a Wicked x Wet Brush style kit in Elphaba, Glinda or Emerald City designs. Talk about pretty and practical!
BoxLunch x Wicked
The most “Popular” product: Defying Gravity Women’s Crewneck
No matter what you want to wear to the movie theater, BoxLunch’s Wicked collection has you covered. Find an assortment of sweatshirts, tees, purses, sweaters and dresses.
